StarQuester AdsAI-Powered Amazon Sponsored Ads Optimization
An AI optimization agent that builds, monitors and continuously optimizes your Sponsored Products, Sponsored Brands and Sponsored Display campaigns against your ACOS, ROAS and TACOS goals.
Built on the official Amazon Ads API and Amazon Selling Partner API.
The problem
Sponsored Ads reward constant attention
Most accounts don't lose money on one bad decision. They lose it on hundreds of small ones nobody had time to make.
Spend leaks into irrelevant search terms
Broad and auto campaigns match shoppers to queries that never convert. Without regular negation, those clicks quietly inflate ACOS.
Manual bids can't keep pace
Competition, placement costs and conversion rates shift daily. Weekly bid spreadsheets react after the budget is already spent.
Winning keywords stay buried
The customer search terms that convert best sit in search term reports until someone has time to promote them to exact match.
Ads keep running as stock runs out
Campaigns don't know an ASIN is nearly out of stock, so spend continues to drive traffic you can't fulfill and puts organic rank at risk.
Capabilities
The full Sponsored Ads workflow, running continuously
The optimization agent runs the full Sponsored Ads workflow, from account structure to reporting, against the goals you set.
Strategic campaign architecture
Builds a structured account: auto discovery campaigns feed manual campaigns segmented by broad, phrase and exact match, alongside ASIN and category product targeting.
Search term harvesting
Analyzes search term reports continuously and graduates converting customer search terms into exact-match keywords with their own bids.
Negative keyword automation
Applies negative exact and negative phrase keywords to non-converting and irrelevant terms, cutting wasted spend and stopping campaigns from cannibalizing each other.
AI bid optimization
Adjusts bids at the keyword and target level based on performance data and the ACOS or ROAS target you set.
Placement and budget management
Tunes placement bid adjustments for top of search, rest of search and product pages, paces daily budgets, and shifts budget toward top performers.
Inventory-aware advertising
Combines Sponsored Ads data with Selling Partner API sales and inventory data to optimize toward TACOS and throttle spend on low-stock ASINs automatically.
Performance measurement
Unified reporting on ACOS, ROAS, TACOS, CTR, CVR, CPC and impression share trends at the campaign, ad group, keyword and ASIN level.
Strategy testing
Run different campaign strategies side by side and let performance data decide which one scales.
How it works
From authorization to optimization in four steps
- 1
Connect
Authorize your Amazon Ads and Seller Central accounts through Amazon's official Login with Amazon and OAuth flows. We never ask for your Amazon password.
- 2
Set goals and guardrails
Define your target ACOS or ROAS, bid floors and ceilings, and daily budget caps.
- 3
AI optimizes
The agent monitors performance, harvests keywords, adds negatives, and adjusts bids and budgets within your guardrails.
- 4
Review and control
Choose recommend-only mode or auto-apply mode. Every change is logged and reversible.
Control and transparency
An AI agent that spends your budget on your terms
You decide how much autonomy the agent has, and you can see and undo everything it does. Nothing about your campaigns changes outside the limits you set.
Guardrails that always apply
Bid floors and ceilings, daily budget caps and your ACOS or ROAS target bound every action, in every mode.
Your choice of approval mode
Start in recommend-only mode and approve each change, then switch to auto-apply when you're ready.
Full change history
Every bid, keyword, negative and budget change is recorded with what changed, when, and the data behind it.
One-click rollback
Revert any change back to its previous value.
Pause at any time
Pause the agent whenever you want. Your campaigns keep their current bids and budgets until you resume.
Coverage
What's supported, and who it's for
Ad products
- Sponsored Products
- Sponsored Brands
- Sponsored Display
Marketplace and APIs
- Amazon US (amazon.com)
Built on the official Amazon Ads API and Amazon Selling Partner API.
Built for
- Amazon US third-party sellers
- Private-label brands
- Brand Registry brand owners
StarQuester AdsSeparate product · Early access
Amazon Ads Optimization
AI optimization for Sponsored Products, Sponsored Brands and Sponsored Display. Plans are tiered by the monthly Amazon ad spend we manage, and billed separately from review request automation.
Starter
For sellers starting to optimize Sponsored Products.
Early access pricing
Tiered by monthly ad spend managed
- Sponsored Products optimization
- Search term harvesting
- Negative keyword automation
- Recommend-only mode
Growth
For brands running all three Sponsored Ads types.
Early access pricing
Tiered by monthly ad spend managed
- Everything in Starter, plus:
- Sponsored Brands and Sponsored Display
- Auto-apply mode
- Placement and budget optimization
- Inventory-aware advertising
Pro
For high-spend accounts managing many campaigns.
Early access pricing
Tiered by monthly ad spend managed
- Everything in Growth, plus:
- Strategy testing
- Advanced reporting
- Priority support
We're onboarding early access customers in stages. Join the list and our team will reach out personally to set up your account and walk you through onboarding.
Available for the Amazon US marketplace (amazon.com).
FAQ
Frequently asked questions
Early access · Amazon US
Join Early Access
We're onboarding early access customers in stages. Join the list and our team will reach out personally to set up your account and walk you through onboarding.
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