Amazon Request a Review Button: Everything Sellers Need to Know

What Is the Amazon Request a Review Button?

The Amazon Request a Review button is a feature inside Seller Central that lets sellers send an official review request to a buyer after an order is delivered. Amazon introduced this feature to give sellers a compliant, straightforward way to ask for reviews — without worrying about violating the platform's strict policies.

When you click the button (or use an automation tool to trigger it via the API), Amazon sends a pre-written, non-editable message to the customer asking them to:

1. Rate the product

2. Rate the seller

Because Amazon controls the message content entirely, it's guaranteed to be TOS-compliant.

How Does the Request a Review Button Work?

The request is sent from Amazon — not from you directly. The customer receives an email from Amazon.com that includes a simple star-rating interface. This means:

• You cannot customize the message
• The request is sent in the customer's preferred language automatically
• Only one request is allowed per order
• Requests can only be sent during the eligible window (5–30 days after delivery)

The Eligible Window for Review Requests

Amazon strictly enforces the window for sending review requests:

• **Earliest:** 5 days after delivery date
• **Latest:** 30 days after delivery date

Outside this window, the button is grayed out in Seller Central. Automation tools that use the official API will simply skip ineligible orders automatically.

Manual vs. Automated: What's the Difference?

Manual (clicking in Seller Central):

• Requires logging in and clicking for each order individually
• Not scalable for high-volume sellers
• Easy to miss orders or forget entirely
• Works fine for sellers with fewer than 50 orders/month

Automated (via SP-API tools like StarQuester):

• Monitors all orders automatically
• Applies your timing rules (e.g., always send on day 7)
• Handles skipping ineligible orders
• Scales to thousands of orders per month with zero manual effort

What Amazon Allows and Prohibits

Allowed:

• Using the official Request a Review button (manually or via API)
• Sending one request per order within the eligible window
• Using authorized third-party tools that use Amazon's official API

Not Allowed:

• Asking for positive reviews specifically
• Sending custom emails asking for reviews outside of Amazon's system
• Offering incentives (discounts, refunds, gifts) in exchange for reviews
• Sending more than one review request per order

How StarQuester Automates the Request a Review Button

StarQuester connects to your Seller Central account via Amazon's official Selling Partner API. When an order enters your configured trigger window, StarQuester automatically calls the Amazon API to send the review request — the same action as manually clicking the button, but done automatically at scale.

This means you get full automation with zero compliance risk.

Start your free trial today and automate your Amazon review requests in minutes.